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Digital Marketing Analytics Dashboard

At Vizio AI, we collaborated with a leading digital marketing agency to streamline and improve their online marketing reporting for clients. Previously, this agency faced challenges due to the varied nature of reporting platforms, resulting in inconsistency and confusion in the data shared with clients. Recognizing the need for a unified and simplified reporting system, Vizio AI developed a custom portal using Looker Studio to consolidate marketing metrics across multiple online channels. This approach provided clients with a clear, accessible, and visually cohesive view of their performance data, facilitating better decision-making and stronger client satisfaction. The new portal was designed to offer high-level summaries and detailed insights, allowing clients to track KPIs easily and transparently. This collaboration enabled the agency to deliver impactful, user-friendly reports, helping clients understand complex data without the need for multiple platform logins or extensive technical knowledge.
Industry
Digital Marketing
Revenue
Estimated at $10–20 million annually
Employees
50–200 employees
Region
North America
Tech Stack
Schedule a call
Challenges
  • Clients received reports from various online platforms, leading to discrepancies and confusion about key metrics and results.
  • Maintaining report consistency across different platforms was labor-intensive and difficult, impacting client trust in the data.
  • The lack of a centralized reporting platform created inefficiencies in tracking and presenting essential marketing KPIs.
  • Clients often struggled to interpret complex data across disparate channels, affecting their ability to make quick, informed marketing decisions.
Solutions

Unified Data Visualization in Looker Studio

We developed a custom portal in Looker Studio, consolidating data from all online marketing channels into one intuitive interface. This provided clients with a single source of truth, reducing confusion and ensuring data consistency.

Real-Time, Customizable Dashboards

The Looker Studio portal included real-time, customizable dashboards, allowing clients to view metrics that were most relevant to their business, enhancing clarity and ease of interpretation.

Enhanced Data Accessibility

The portal enabled clients to access their data anytime, from any device, making insights available on-demand and improving engagement with the data.

User-Centric Design

We employed a user-friendly design approach, creating simplified data visualizations and interactive elements that made it easy for clients to navigate and interpret their marketing performance.
Key Outcomes
The development and implementation of the Looker Studio portal resulted in a significant improvement in the reporting process for this digital marketing agency. By centralizing online marketing data and creating accessible, real-time dashboards, clients were able to gain a holistic view of their performance metrics in one cohesive platform. This upgrade simplified client interactions with their data and improved their ability to make informed decisions based on a clear understanding of marketing outcomes.
Increased Reporting Efficiency
30%
Streamlined data processes improved report preparation time , enabling more timely updates and enhancing client satisfaction.
Enhanced Data Transparency
25%
Improved accuracy and consistency in reporting led to increase in client trust and engagement with performance data.
Optimized Client Decision-Making
20%
Clients reported a faster decision-making process due to the ease of accessing and interpreting their key metrics in a unified portal.
Why Work With Us?
7+
Years of experience in data science, AI consulting, and dashboard development.
59+
Implemented projects with clients from the US, Europe, Australia, and Africa.
15+
Qualified Employees.
6+
Service packages to deliver to our customers.

‘‘Knowledgeable team, genuine interest!’’

“My experience with Vizio has been very eye-opening, to say the least, you generally expect a collaborating company to do the work, and that's it. With them, they took a genuine interest in  the project and its long-term goals. Besides all their knowledge in the data science field, their expertise in different domains and business scopes set them to a different standard. Thank you very much, Vizio!”
Robotic Process Automation
Moving Data from Sharp Spring to Hub Spot
CEO
A Data Services Agency

‘‘Knowledgeable team, genuine interest!’’

“My experience with Vizio has been very eye-opening, to say the least, you generally expect a collaborating company to do the work, and that's it. With them, they took a genuine interest in  the project and its long-term goals. Besides all their knowledge in the data science field, their expertise in different domains and business scopes set them to a different standard. Thank you very much, Vizio!”

Robotic Process Automation
Moving Data from Sharp Spring to HubSpot
CEO
A Data Services Agency

"They Are a Hands-on Team That Provides Customized Solutions."

"We’ve partnered with them a few times and have been happy with all projects they've completed for us. They've done extensive sentiment analysis, dashboards, ETLs, general data science and product research that enabled us to test business ideas that we could not run on our own. I highly recommend discussing your next project with them to see if they can build you customized solutions.”

Dashboard Creation and Product Research
Sentiments Analysis and Data Science
CEO
E-commerce Company

‘‘They Saved Thousands of Hours for Us!’’

“Working with Vizio AI on our Tableau dashboard project was a great pleasure. They understood our needs and provided an effective solution. Throughout the project, they communicated promptly which made things run smoothly. Their professional attitude and dedication to his work ensured the successful completion of our project. We intend to work with Vizio AI again on future projects.”

Tableau Dashboard
NYSE Stock Tracking
CEO
Cybersecurity and Private Sector
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Digital Marketing Analytics Dashboard
At Vizio AI, we collaborated with a leading digital marketing agency to streamline and improve their online marketing reporting for clients. Previously, this agency faced challenges due to the varied nature of reporting platforms, resulting in inconsistency and confusion in the data shared with clients. Recognizing the need for a unified and simplified reporting system, Vizio AI developed a custom portal using Looker Studio to consolidate marketing metrics across multiple online channels. This approach provided clients with a clear, accessible, and visually cohesive view of their performance data, facilitating better decision-making and stronger client satisfaction. The new portal was designed to offer high-level summaries and detailed insights, allowing clients to track KPIs easily and transparently. This collaboration enabled the agency to deliver impactful, user-friendly reports, helping clients understand complex data without the need for multiple platform logins or extensive technical knowledge.
Industry
Digital Marketing
Revenue
Estimated at $10–20 million annually
Employees
50–200 employees
Region
North America
Challenges
1
Clients received reports from various online platforms, leading to discrepancies and confusion about key metrics and results.
2
Maintaining report consistency across different platforms was labor-intensive and difficult, impacting client trust in the data.
3
The lack of a centralized reporting platform created inefficiencies in tracking and presenting essential marketing KPIs.
4
Clients often struggled to interpret complex data across disparate channels, affecting their ability to make quick, informed marketing decisions.
Solutions
Unified Data Visualization in Looker Studio
We developed a custom portal in Looker Studio, consolidating data from all online marketing channels into one intuitive interface. This provided clients with a single source of truth, reducing confusion and ensuring data consistency.
Real-Time, Customizable Dashboards
The Looker Studio portal included real-time, customizable dashboards, allowing clients to view metrics that were most relevant to their business, enhancing clarity and ease of interpretation.
Enhanced Data Accessibility
The portal enabled clients to access their data anytime, from any device, making insights available on-demand and improving engagement with the data.
User-Centric Design
We employed a user-friendly design approach, creating simplified data visualizations and interactive elements that made it easy for clients to navigate and interpret their marketing performance.
Tech Stack
Tech Stack used: Looker Studio, Google Analytics, Google BigQuery, Python
Key Outcomes
The development and implementation of the Looker Studio portal resulted in a significant improvement in the reporting process for this digital marketing agency. By centralizing online marketing data and creating accessible, real-time dashboards, clients were able to gain a holistic view of their performance metrics in one cohesive platform. This upgrade simplified client interactions with their data and improved their ability to make informed decisions based on a clear understanding of marketing outcomes.
Increased Reporting Efficiency
30%
Streamlined data processes improved report preparation time , enabling more timely updates and enhancing client satisfaction.
Enhanced Data Transparency
25%
Improved accuracy and consistency in reporting led to increase in client trust and engagement with performance data.
Optimized Client Decision-Making
20%
Clients reported a faster decision-making process due to the ease of accessing and interpreting their key metrics in a unified portal.
‘’Commitment to Excellence and Dedication’’

Vizio AI has been a game-changer for our business. Their expertise in data analysis, real-time dashboard development, and AI integration has not only met but exceeded our expectations. With their scalable solutions, we are well-prepared for the future, ensuring our ability to adapt and grow as our business evolves.

Head Of Commercial Op.
Why Work With Us?
7+
Years of experience in data science, AI consulting, and dashboard development.
59+
Implemented projects with clients from the US, Europe, Australia, and Africa.
15+
Qualified Employees.
6+
Service packages to deliver to our customers.
Work With US
Where Our Clients Located?