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Challenges
- The client needed a way to integrate marketing data from multiple online platforms into one unified dashboard, as manually combining this data was time-consuming and inefficient.
- Customization was necessary for each of the company’s clients to provide tailored insights, making individualized reporting a challenge.
- An executive-level summary of key marketing metrics was required to support upper management in making strategic business decisions.
- The dashboard needed to be user-friendly and scalable, ensuring that future data expansions could be handled seamlessly without performance issues.
Solutions
Looker Studio Dashboard Template
We developed a versatile, easy-to-use template in Looker Studio, allowing the client to integrate marketing data from multiple platforms, automating and simplifying the reporting process.
Customization for Clients
Our team implemented customizable dashboard features, enabling the client to deliver personalized insights for each of their customers based on their specific marketing performance metrics.
Executive Summary Dashboard
We designed an executive-level dashboard to present a high-level overview of the most critical marketing KPIs, tailored to provide leadership with clear, actionable insights.
Scalable and User-Friendly Design
The dashboard was built with scalability in mind, ensuring it could handle data growth and incorporate additional marketing platforms without compromising performance or usability.
Key Outcomes
By integrating a centralized dashboard for marketing data, we significantly streamlined the client's reporting processes, reducing manual effort by half. The customization options provided enhanced client satisfaction, as each customer received tailored reports with individualized insights. The executive dashboard gave leadership faster access to key performance data, accelerating decision-making processes. These improvements ultimately led to a more efficient, scalable, and client-focused reporting system, providing long-term value to the company.
Streamlined Reporting
50%
Reduction in manual reporting time, allowing the marketing team to allocate more resources to strategic initiatives.
Enhanced Client-Specific Insights
75%
Increase in client satisfaction due to the tailored, detailed insights provided through custom dashboards for each customer.
Improved Decision-Making
20%
Faster decision-making for upper management, driven by the real-time executive dashboard offering clear and actionable data insights.
‘‘Knowledgeable team, genuine interest!’’
“My experience with Vizio has been very eye-opening, to say the least, you generally expect a collaborating company to do the work, and that's it. With them, they took a genuine interest in the project and its long-term goals. Besides all their knowledge in the data science field, their expertise in different domains and business scopes set them to a different standard. Thank you very much, Vizio!”
Robotic Process Automation
Moving Data from Sharp Spring to Hub Spot
CEO
A Data Services Agency
Why Work With Us?
7+
Years of experience in data science, AI consulting, and dashboard development.
59+
Implemented projects with clients from the US, Europe, Australia, and Africa.
15+
Qualified Employees.
6+
Service packages to deliver to our customers.
