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September 27, 2023
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10
 min read

Embracing the Power: Data Visualization from Its Map Origins to Today

Experience the thrilling shift that reshaped our view!

Embracing the Power: Data Visualization from Its Map Origins to Today
Fig.1: In our age, we should never underestimate the magnitude of what is possible with data visualization. (Photo by Josh Couch on Unsplash )

In the old days of data visualization, maps were the main way to show information. They helped us see things like mountains, cities, roads, and things in nature. But as people wanted more accurate maps and measurements, we needed better ways to show information.

Around 1644, a guy named Michael Florent Van Langren, who was an astronomer from Belgium, did something really important. He was one of the first people to show data in a visual way. He made a special kind of graph that was like a line with twelve points on it.

This graph showed how far apart Toledo and Rome were in terms of longitude. It was a clever and eye-catching way to present this information. It set the stage for all the fancy techniques and tools we have today to understand and share information.

What’s cool about this graph is that it didn’t just show the numbers. It also had the names of the astronomers who made each estimate. This was a smart move because it helped people see that different astronomers had really different ideas about how far apart Toledo and Rome were. It made the data easier to understand and made it clear that there was a lot of variation in what people thought.

Fig.2: Maps, one of the first data visualization theories in history, are still the simplest way to use data today. (Photo by Nik Shuliahin 💛💙 on Unsplash)
Fig.2: Maps, one of the first data visualization theories in history, are still the simplest way to use data today. (Photo by Nik Shuliahin 💛💙 on Unsplash)

Using pictures instead of just words made it easier for people to get what the data was saying. They could see trends and patterns right away, which would have been hard to spot if it was all in words. This was a big step forward in how we show data, and it set the stage for all the fancy techniques and tools we use today to explain complicated data stuff.

The Dawn of Thematic Mapping: A New Era in Data Visualization

The 18th century was a big deal for data visualization because it brought some major changes. One of these changes was something called “thematic mapping.” Instead of just showing stuff like mountains and rivers on maps, people started making maps that showed other things like rocks, money stuff, and medical info.

On top of that, they also started using fancy graphs that didn’t have to do with maps at all. These graphs were made to explain things like how stuff worked, where they made mistakes in measuring things, and the data they collected through experiments. This made data visualization more advanced and smarter.

So, the 18th century was like a stepping stone for data visualization. It paved the way for the cool techniques and technologies we use today to explain tricky data stuff in a smart way.

Fig.3: Dating back to the 18th century, data visualization is ready to offer you the most reasonable solutions for your business today. (Photo by Annie Spratt on Unsplash)
Fig.3: Dating back to the 18th century, data visualization is ready to offer you the most reasonable solutions for your business today. (Photo by Annie Spratt on Unsplash)

The 18th century’s focus on thematic mapping and abstract graphs represented a significant departure from previous data visualization methods. Thematic mapping allowed for the visual representation of complex data sets, such as the distribution of minerals or the prevalence of diseases, in a way that was easily understood by audiences.

Abstract graphs, on the other hand, enabled the illustration of mathematical functions and relationships, making it possible to visualize complex phenomena and trends.

The introduction of thematic mapping and abstract graphs also marked a turning point in the development of data visualization tools and technologies. As data visualization became more sophisticated, new techniques and tools were developed to meet the growing demand for effective data communication.

Today, data visualization is an essential component of many fields, including business, medicine, and science, and continues to evolve with advances in technology and new discoveries in data analysis.

A really important person in this field was William Playfair. He’s like the guy who first made a lot of the graphs we use all the time, like line graphs, bar charts, and circle graphs (which are also called pie charts). What he did was a big deal and left a lasting mark on this field.

He used these graphs to show tricky information in a way that was easy to understand. For example, he made a graph to show the price of wheat, another one for how much people got paid each week, and even a timeline of kings and queens that went back hundreds of years. His way of showing complex stuff in a simple way was really clever and important.

Fig.4: Data visualization with graphics, founded by William Playfair, is one of the things we never knew the inventor of but use every day. (Photo by Scott Graham on Unsplash )
Fig.4: Data visualization with graphics, founded by William Playfair, is one of the things we never knew the inventor of but use every day. (Photo by Scott Graham on Unsplash )

In the 18th century, people started making different kinds of charts to show statistics. They came up with things like histograms, which look like bars; time series plots, which show how things change over time; contour plots, which help us see patterns; and scatter plots, which show how different things relate to each other.

All these new chart types were important. They laid the foundation for the fancy data visualization techniques we use today. They help us show and understand complex data in a way that’s easy to grasp and use.

The Era of Data Representation

Described by experts as the “Golden Age” of statistical graphics, the latter part of the 19th century stood out as a remarkable period of progress in data visualization. Within this era, two standout instances of data representation gained significant attention. One of these was John Snow’s iconic map, created in 1854 during the London cholera epidemic. This map effectively illustrated the outbreak of cholera cases and provided crucial insights for disease prevention.

Additionally, Charles Minard’s 1869 chart depicted the size of Napoleon’s army during the infamous Russian campaign of 1812. The chart ingeniously incorporated the X-axis to indicate army location and skillfully integrated extreme cold temperatures, marking points where frostbite had fatal consequences.

Fig.5: ''Data is the new oil. It's valuable, but if unrefined, it cannot really be used." - Clive Humby. (Photo by Stephen Dawson on Unsplash)
Fig.5: ‘’Data is the new oil. It’s valuable, but if unrefined, it cannot really be used.” — Clive Humby. (Photo by Stephen Dawson on Unsplash)

During this exciting “Golden Age,” a lot of important things were happening that boosted data visualization. First, the Industrial Revolution was changing how businesses worked, making things more modern. At the same time, governments were realizing that they needed to keep track of important numbers because people were getting more connected around the world.

This era was special because more and more folks understood that numbers were super important in lots of areas like planning for society, medicine, military plans, making things, business, and transportation.

To make sense of all the numbers, a thing called “Statistical Theory” came into play. It gave people the tools they needed to understand big sets of data, and that helped make statistical graphs even more popular and useful.

Data Visualization’s Winding Road: Overcoming the 20th-Century Slump

As the 20th century dawned, this flourishing trend experienced a slight setback. Friendly characterizes this period as the “modern dark ages” for data visualization, as statisticians grew focused on numerical precision, perceiving visual depictions as prone to inaccuracy.

However, despite a temporary decline in innovation, this era witnessed a surge in the integration and public awareness of data visualization. Various forms of charts and graphs rapidly found their place in textbooks, business applications, scientific endeavours, and government practices, firmly establishing their importance in conveying information effectively.

Fig.6: "Good data visualization should not only inform but inspire." - Peter Borner (Photo by Towfiqu barbhuiya on Unsplash)
Fig.6: “Good data visualization should not only inform but inspire.” — Peter Borner (Photo by Towfiqu barbhuiya on Unsplash)

Benefits Of Data Visualization For Businesses Today

One big advantage of using data visualization in business is that it makes data easier to grasp. Our brains are really good at understanding pictures and visuals compared to boring spreadsheets or plain text.

Data visualization takes information and turns it into pictures, which helps us understand a lot of data quickly. This is super helpful for companies because it makes data more friendly and helps them solve different problems. It also encourages teams and departments in a company to work together better.

Finding Connections and Patterns

Using big data visualization is like having a special tool to find hidden connections and relationships in lots of data. It’s not just about understanding the data; it’s about putting different sets of data on one map or chart to see how they relate to each other.

This helps us figure out why certain things happen or find links we might not have noticed otherwise. So, data visualization gives us unique insights that we wouldn’t get without turning data into pictures.

Spotting Trends and Predicting the Future

When we use advanced computer programs with data visualization, we can uncover patterns in the data, even if they’re not obvious at first glance. Some patterns are easy to see, like the ones on a bubble plot. Others need special computer help to find. By studying these patterns, companies can make predictions, see where things are heading, and come up with plans that are ready for whatever might happen next.

In simple terms, data visualization doesn’t just make data easier to understand; it also helps us find hidden insights, patterns, and predictions that can be really helpful for making smart decisions and staying ahead in the business world.

Fig.7: By employing dashboards and data narratives, you can integrate various data visualizations onto one page and assess them as a whole. (Photo by Microsoft Edge on Unsplash)
Fig.7: By employing dashboards and data narratives, you can integrate various data visualizations onto one page and assess them as a whole. (Photo by Microsoft Edge on Unsplash)

Improving Monitoring, Control, and Quick Response

Lots of companies are using IoT and big data as a big part of their plan to change how they do things digitally. They’re linking up people, gadgets, and spaces to see how their operations and processes work better.

One really cool thing about data visualization in business is that it makes things more clear. Depending on where the data comes from and what a company wants to achieve, they can use pictures and graphs to keep an eye on how their systems are doing right at that moment.

They can also check how people are using their stuff and keep track of their things and resources. With this info, they can quickly find and solve problems like when systems are working too hard, when customers aren’t happy, or when they’re wasting stuff.

Spotting Mistakes and Measuring Risks

When it comes to safety and security, using data visualization is a big deal. Showing data in real time helps you see threats, find errors, and figure out how risky things are.

For example, if you’re watching how big machines connected through the internet are working, you can catch mistakes before they become big problems. And when it comes to keeping people safe at work, using visual tools helps prevent accidents. In industries where there’s a lot of danger, like mining or construction, watching and visualizing how things are going can even save lives.

Creating Better Products and Services

If you’re in a business where you have to compete a lot, like selling stuff in a store or entertaining people, data can be your secret weapon. Data visualization helps you quickly understand how people are using your products or services, what they’re saying about them, and how to fix any issues that pop up. This way, you can make decisions based on data.

This is a big deal because the faster you understand what’s happening in the market, the quicker you can change and meet the needs of your customers. Being able to adapt fast gives you an advantage and helps you stay ahead of the competition.

Fig.8: The goal of utilizing data visualizations is to enhance data comprehension. Yet, to craft engaging visual depictions, your data should be enhanced by incorporating additional internal and external data. (Photo by Chris Liverani on Unsplash)
Fig.8: The goal of utilizing data visualizations is to enhance data comprehension. Yet, to craft engaging visual depictions, your data should be enhanced by incorporating additional internal and external data. (Photo by Chris Liverani on Unsplash)

To Sum Up

The journey of data visualization has been a fascinating one, evolving from simple maps to intricate visual representations that shape our understanding of the world.

In the early days, maps were the go-to method for conveying information about geography, but as the need for precision grew, so did the demand for better ways to represent data.

In today’s data-driven world, data visualization continues to evolve, aided by advanced technology and a growing appreciation for its role in simplifying complex information.

It empowers professionals across diverse domains to make informed decisions, spot insights, and communicate findings effectively. As we move forward, data visualization remains an essential tool for navigating the ever-expanding landscape of data and information.

Fig.10: Leverage VIZIO AI's cutting-edge expertise to supercharge your sales and marketing efforts.
Fig.10: Leverage VIZIO AI’s cutting-edge expertise to supercharge your sales and marketing efforts.

And yet, Vizio is here for the best data visualization solutions for you. Vizio AI offers a comprehensive range of solutions tailored to individual needs, spanning from accessible options like Power BI, Google Data Studio, and Tableau to advanced selections leveraging React and Plotly Dash. With a strong focus on UI/UX design, proficient DevOps management, and exceptional technical support, Vizio AI guarantees your success. Elevate data insights and enhance project management capabilities with Vizio AI. Embark on a journey into the future of data visualization!

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