At Vizio AI, we collaborated with a leading digital marketing agency to streamline and improve their online marketing reporting for clients. Previously, this agency faced challenges due to the varied nature of reporting platforms, resulting in inconsistency and confusion in the data shared with clients. Recognizing the need for a unified and simplified reporting system, Vizio AI developed a custom portal using Looker Studio to consolidate marketing metrics across multiple online channels. This approach provided clients with a clear, accessible, and visually cohesive view of their performance data, facilitating better decision-making and stronger client satisfaction. The new portal was designed to offer high-level summaries and detailed insights, allowing clients to track KPIs easily and transparently. This collaboration enabled the agency to deliver impactful, user-friendly reports, helping clients understand complex data without the need for multiple platform logins or extensive technical knowledge.