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From Guesswork to Strategy: How Vizio AI Helped a Beverage Giant Close More Deals Faster
You know how it goes — sales isn’t all rainbows and easy wins. It’s long hours, endless follow-ups, and the constant challenge of figuring out who’s actually worth your time. No sales rep wants to waste their day chasing leads that won’t convert, pitching to the wrong audience, or walking into a meeting unprepared.
That’s exactly where Proximo Spirits found themselves. As a $200M multinational beverage company, they had the products, the market reach, and the manpower. But their sales team? They were flying blind.
Reps were reaching out to leads without knowing who was the best fit
Sales cycles dragged on because they lacked key insights before meetings
Their approach was reactive, not proactive, costing them deals with competitors
They needed more than just better data — they needed a way to use that data smarter, faster, and more strategically. That’s where Vizio AI came in. By integrating real-time analytics, external market data, and an easy-to-use mobile dashboard, we helped them target the right customers, improve sales efficiency, and close more deals with less effort.
The results? 24% better lead targeting, 31% more efficient sales reps, and a 46% increase in customer engagement.
Here’s how it happened!
If you’ve ever worked in sales, you know the pain of walking into a cold meeting with no clue what your prospect really wants. You wing it, hoping your pitch lands, but deep down, you know it’s a shot in the dark.
That’s what Proximo’s sales team was dealing with every single day. They had a massive list of potential customers — bars, restaurants, distributors — but no clear way to prioritize them. Some were high-value accounts ready to buy, others were long shots, and a few weren’t even relevant.
The lack of targeting was costing them big time.
Wasted time on low-quality leads while competitors locked in stronger deals
Sales cycles dragged on because reps had to piece together customer insights manually
Inconsistent outreach, with reps relying on gut instinct instead of data-driven strategies
And to make things worse? Every sales report had to be updated manually. Tracking who met with who, what was discussed, and whether a deal was progressing — it was all being logged in spreadsheets. That meant sales leaders were always playing catch-up, never getting real-time visibility into team performance or market trends.
Something had to change.
At Vizio AI, we believe that sales should be powered by more than just experience — it should be guided by real-time, AI-enhanced insights. Our solution for Proximo Spirits involved two key transformations:
1. Targeting the Right Customers, Not Just Any Customers
What’s the difference between a sales team that grinds and one that wins? They don’t just chase leads — they chase the right leads.
We integrated internal company sales data with Google restaurant data, layering key market insights to build detailed customer profiles. Instead of a long, unfiltered list of potential customers, Proximo’s reps now had a ranked, prioritized list of venues that were the best fit for their brands.
What did that mean in real-world sales terms?
24% better target accuracy, better deal positioning, and more persuasive pitches — because reps weren’t just guessing what a bar needed; they had the data to prove why Proximo’s products fit perfectly!
Competitors? They were still cold-calling. Proximo’s reps? They walked into meetings already knowing what their customers needed.
2. More Deals, Less Wasted Time
The reality of sales? Time kills deals. The longer it takes to find the right lead, prepare the right pitch, and follow up effectively, the greater the chance a competitor swoops in and wins the account.
Before Vizio AI, Proximo’s reps had to juggle too many tools — Excel sheets, emails, disconnected reports — to keep track of their pipeline. After? Everything was streamlined.
A mobile-optimized dashboard gave reps real-time access to customer data and product insights; no more manual tracking allowed interactions to be logged automatically, ensuring follow-ups were timely and personalized, and sales leaders could see rep activity in real-time, identifying bottlenecks and adjusting strategy on the fly.
Instead of playing defense, Proximo’s sales team was always one step ahead.
Let’s be real — sales is already a grind. It’s chasing leads, crafting the perfect pitch, following up at just the right time, and dealing with rejection more often than success. And when sales teams don’t have the right tools, it’s ten times harder.
You know the struggle.
Too much guesswork — You’re spending valuable time reaching out to leads that might not even be the right fit. Without precise targeting, you’re hoping a deal will close instead of knowing it will.
Too much time wasted on manual tracking — Every call, email, and meeting has to be logged manually. Spreadsheets are outdated the moment they’re updated, and sales reps waste hours chasing data instead of closing deals.
Too many lost opportunities to competitors — While you’re still figuring out who to contact, your competition has already walked in with a customized pitch, secured the deal, and moved on.
Here’s the truth. You can’t afford to let slow, outdated processes hold your sales team back. The best sales teams don’t just work harder — they work smarter, using data to anticipate customer needs, personalize their approach, and close deals faster than the competition.
That’s exactly what we built for Proximo Spirits. Instead of giving their team just another dashboard, we gave them a strategic advantage — one that allowed them to reach the right customers 24% more accurately, improve sales efficiency by 31%, and drive a 46% increase in engagement.
And if you’re still relying on gut instinct, outdated lists, and manual processes, you’re leaving money on the table.
Every day you wait is another day your competitors get ahead, close more deals, and strengthen their foothold in the market — while your sales team is still stuck playing catch-up. The best sales teams aren’t just working harder; they’re working smarter, with better data, better tools, and better insights.
Your reps don’t need more spreadsheets. They don’t need to waste another quarter chasing the wrong leads or losing deals because they weren’t equipped with the right information. What they need is a proven, data-driven system that helps them close deals faster, target the right customers, and maximize every sales opportunity.
That’s exactly what Vizio AI delivers. But here’s the catch — every day you delay optimizing your sales strategy, you’re leaving revenue on the table.
🚀 We’re currently offering a limited number of strategy sessions for companies serious about transforming their sales process. These are personalized consultations where we:
✔ Identify gaps in your current sales strategy
✔ Show you exactly how AI-driven insights can increase your team’s efficiency
✔ Develop a roadmap to help your team close more deals — immediately
📢 Spots are filling fast. Don’t let slow, outdated processes cost you another quarter of missed opportunities.
🔹 Book your free strategy session today. Once our slots are filled, this opportunity will be gone. Schedule your consultation now.
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